News Release

White Paper Profiles Legal Needs for Four Generations of Americans

DES MOINES, Iowa – What does a twittering 20-something from Generation Y have in common with a rolling stone from the Baby Boomer generation? More than you might think when it comes to our families, finances, homes and other personal matters.

”Across the generations, we care about the people and things most important in our lives and careers, and want to ensure they’re protected for the future,” says Ann Dieleman, senior vice president and chief marketing officer for ARAG^®. ”We live in a complex society and legal events can occur to anyone at any time, regardless of life stage, life style or personal circumstances.”

A Russell Research-ARAG study, “Legal Needs of Today’s Multi-Generational Workforce,” reports nine out of 10 Americans are concerned about personal matters from a legal standpoint, and seven out of 10 people experienced legal needs in the past year.

”While many legal needs are universal, the ‘Generations Study’ shows there are generational differences, as well,” states Dieleman. For example, according to the study, Generation Y is more concerned with family matters such as marriage and having children, Generation X with child support and custody issues and Baby Boomers with the care of aging family members. In financial matters, the older groups (Generation X, Baby Boomers and the Silent Generation) are more concerned with estate planning (wills, living wills, power of attorney, estate plans and trusts), while the youngest group (Generation Y) is more concerned with credit issues.

A “Generations Study” white paper that summarizes results for the four generations comprising the 21st century workforce is now available, at no charge, at ARAG’s web site (www.ARAGgroup.com).

The ARAG Group is the internationally recognized, independent partner for legal matters and protection. ARAG is the largest family-owned company in the German insurance industry. With its over 3,300 employees, the Group generates sales and premium revenues of over € 1.4 billion. Outside of Germany, ARAG is actively serving customers in 12 other European countries and the United States. ARAG currently holds a leadership position in the US legal insurance market. In addition, the ARAG Group with its legal insurance products is the market leader in Spain and Italy.